Carla Zackson

TEL.: 732-203-2131 u  FAX: 928-832-0939
4 Vista Shores Drive, Union Beach, NJ 07735 u  email: carla@zackson.com

PRODUCER / WRITER, News & Corporate Video  
Specializing in Health & Medical, also general consumer Video News Releases

West Glen Communications, freelance 1996-present,  
DWJ Television, freelance & Medialink Worldwide freelance

·         Produced (scripted, directed and edited) corporate video and newspieces/VNRs/SMT's.

·         Clients included:  AT&T, Wyeth-Ayerst, Merck, Novartis, Siemens Medical, Packard Bell.

·         Work selected for broadcast in major national markets including New York NBC News.

·         Account liaison work during scripting and client concept stage.  Field Producer traveling nationally for tapings and interviews for Fortune 500 accounts.  Oversaw project completion through broadcast. 

ASSISTANT DIRECTOR, Film & Video Production
Directors Guild of America (DGA) 1988-present, plus A.D. Training Program 1986-1988

Feature Films: WORKING GIRL u MYSTIC PIZZA u FAMILY BUSINESS u FLETCH LIVES u QUEENS LOGIC u CADILLAC MAN u SEE NO EVIL, HEAR NO EVIL u EVERYBODY WINS

Television: THE DAYS AND NIGHTS OF MOLLY DODD u THE EQUALIZER u CBS  pilot, THE SAINT u ABC after-school special, DIVORCED KID’S BLUES u Showtime Penn & Teller comedy special, THE INVISIBLE THREAD u NBC/Lorimar mini-series, THE TWO MRS. GRENVILLES u MTV Comedy special, THE BIG ROOM

Commercials:  CORNING u BELL ATLANTIC u TYCO u PILLSBURY u FISHER PRICE u DIAL

PRODUCTION EXPERIENCE - Film, Video & Multimedia, 1979-present
Expert computer techniques for complex production logistics, budgeting & scheduling.

Multimedia Producer / PROJECT MANAGER  i3 Information & Imagination Inc. 1994-95

·         Producer/Account Executive for multimedia.  Liaison among sales, creative and technical teams on $200-500K multimedia projects. Produced interactive presentation tools for sales and marketing.

·         Clients included: Loctite North America, Blue Cross Blue Shield, and ActMedia.

·         Assured cost efficiency and state-of-the-art project management for interactive pieces designed for (variously) laptop use, CD-ROM, display kiosks or the Internet.

DIRECTOR OF PUBLIC AFFAIRS                                      Crosswalks Television Network 1993-94

Directed Public Affairs Department for five municipal cable channels reaching 1.3 million cable households in New York City. Defined and developed a new communications department encompassing publicity, promotional production, special events, fundraising and community outreach.

 

DIRECTOR OF DEVELOPMENT & MARKETING                           O.D.N. Productions, Inc.  1992-93

Supervised fundraising for a non-profit educational media firm producing PSA's and public awareness campaigns.  Created new business development strategies, wrote grant proposals, coordinated teams of technical and educational specialists on grant projects. Produced TV/radio/­print campaigns about social issues such as high-risk youth and women's health, including the NYS Child Care Campaign.

BILINGUAL MEDIA COORDINATOR                                                IBM EUROPE (Paris HQ) 1983-84

Scheduled and supervised post-production sessions, negotiated terms with vendors and booked crews at IBM Corporate Communications for French adaptations of IBM com­mercials and other A-V materials.

MEDIA COORDINATOR                                                                                 GLOBAL VILLAGE 1982-83

Asst. Editor/Researcher on “The Pursuit of Happiness”, a documentary feature by Gustafson & Reilly (aired on PBS/Ch. 13.)  For Global Village / New School video teaching facility, scheduled workshops and equipment use, arranged screenings and seminars, curated video competition, and taught video editing. Wrote grant proposals (NYSCA, NEA, NEH), coordinated fundraising efforts and events series, screened festival entries, booked artists, composed publicity copy for posters and brochures.

EDUCATION:    

CORNELL UNIVERSITY: B. A. in Film and French, 1982. Study of music, theater, literature, and art.

SORBONNE: Graduate studies in Cinema and Media, University of Paris I & III, 1983-84 & 1985-86.

BUSINESS  & MEDIA TRAINING:

·         Technical Study: Film/Video Arts, New School, Global Village, Ithaca Cable, 1979-84.

·      Directors Guild of America, Assistant Directors Training Program (DGA-ADTP) 1986-1988: Received DGA professional certification.  Trained in cost efficiency analysis for film administration; seminars concurrent with on-the-job training. Collaborated with upper management on day-to-day function­ing of film set. Managed budget implemen­tation, wrote daily cost analysis report, strategized advance scheduling, insured compliance with union contracts.

SPECIAL SKILLS:     

·         BILINGUAL FRENCH: written and oral French-English translation, A/V work translating for film dubbing, subtitling and international production coordination

·         TECHNICAL & COMPUTER SKILLS: Off-line video editing, Avid and Sony systems u Strong cross-platform computer skills u Database list management u Installation/customization of software, training operators u Desktop publishing u Spreadsheets, budgets, formal proposals u Guild-method feature script breakdown for large shoots u Computerized budgeting & scheduling for media production